FitGear – Sportswear & Equipment

Project Details

CLIENT

Joshua Kresge

Ecommerce

LIVE VIEW

Visit Website

TIME LINES

8 Month

SERVICE WE PROVIDED

User Research

About The Project

Nuport is a cloud-based supply chain management platform designed for e-commerce and enterprise clients.

The platform helps businesses optimize their logistics and supply chain operations with advanced features and real-time tracking.

We were tasked with revamping their website to enhance its design and functionality.

Preferred by industry leaders

Problem

The fashion e-commerce brand struggled with an outdated design that didn’t reflect its premium identity, confusing navigation, poor mobile optimization, ineffective product pages, and slow loading speeds. These issues led to high bounce rates, low user engagement, and reduced sales

Solution

We delivered a comprehensive redesign focused on modernizing the website and enhancing the user experience. Key improvements included:

Visual Design: Introduced a clean, premium look with updated colors, typography, and high-quality product imagery.
Navigation: Simplified menus, added predictive search, and integrated intuitive filters for easy product discovery.
Mobile Optimization: Created a fully responsive design for seamless usability on all devices.
Product Pages: Enhanced layouts with clear details, lifestyle images, videos, and upselling features like “Frequently Bought Together.”
Performance: Optimized images, implemented lazy loading, and used a CDN for faster loading speeds.

Before the Redesign:

The website struggled with an outdated and cluttered design, which resulted in a confusing shopping experience. Users faced challenges navigating the site, particularly when searching for detailed product information. Additionally, the lack of mobile responsiveness excluded a significant segment of mobile users, limiting accessibility and engagement

After the Redesign:

The revamped website now features a clean, modern, and visually appealing design that places the product at the forefront. Navigation has been streamlined to ensure users can effortlessly locate the information they need and make informed purchasing decisions. Furthermore, the new design is fully responsive, ensuring a seamless experience for users on all devices, from desktops to smartphones.

Design Process

Research

In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process
effectively.

Design

During the phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface’s structure, layout, and functionality.

Testing

In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.

Our Clients Trust Us

Natasha

CEO, Able Tech

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Morgan Lee

CEO, Able Tech